Marketing Like A Boss – The Power Of Nostalgia

Marketing Like A Boss - The Power Of Nostalgia

Hi everyone! Have you wandered around a shop and noticed a product that you’ve used many moons ago? All of a sudden, you feel the urge to buy it for no reason. Today, I am going to talk about how you can leverage nostalgia as a marketing technique, the psychology behind it, and give all those people who view your products fond memories of a time that they enjoyed using it.

Some details first…

First of all, this is applicable to products who have received very good reviews and who have been on the market for a while. The idea is that that product excites the mind and reminds the buyer of a time when they really enjoyed using it.

Examples that come to mind include card games like Magic: The Gathering, Yu-Gi-Oh. These products catch my attention every time!

More adult related products includes books, clothes, shoes, jewelry, accessories and real estate. Walking into a room of a house on sale that reminds you of time when you spent a lot of time in. Who says buying a home is not emotional?

How Products Remind Us of Better TimesMarketing Like A Boss - The Power Of Nostalgia. Photo by rawpiel

So, here’s how it works.

This happens especially if you walk into a store you haven’t visited before.

  • You browse calmly and all of a sudden you come across a product that you know but haven’t seen in a while.
  • Suddenly you are overwhelmed with nostalgia and you are reminded of a time you’ve used this product and really enjoyed it.
  • Just after that flash of emotion, you want to have it again, knowing you’ll enjoy using it again.
  • You don’t give much weight to your budget and logic flies out the window; you want to buy it.

The On-The-Spot Buy

I actually consider that you experience a fear of not being able to find the product somewhere else, or that someone else may buy the product. With some logic you come to the conclusion that the product is rare and difficult to find, so the advantages of buying the product overrule the fact that you don’t have money to spend on this product and that you didn’t bargain on allocating any funds towards such a miscellaneous buy.

In a sense, it is really funny. Because in a split-second the product you’re ogling is suddenly elevated to a high position and nothing can convince you not to buy it. Even the stoic purchaser has an Achilles’ heel when it comes to certain products; making it happen to anyone.

That’s why your siblings or partner sometimes comes home and says “I found this great deal today on a product I haven’t seen in a long time”.

So this is not only applicable to some products that you haven’t seen in shops in a while, but is also related to products that you simply can’t believe are so much cheaper; when in fact there’s not much of a price difference than what you’re used to paying.


Why Does It Happen? – The Psychology Of Nostalgia

Coming across a product that gives you the good feels is difficult to ignore. Maybe it is a piece of clothing, shoes or a car. You imagine yourself using it and how it will improve your life considerably. This sometimes does not last long and leaves a person feeling empty, especially if it is not an often used product like for e.g. a board game.

At the core of feeling nostalgia is the fact that you are reminded of a time when this product was used in vicinity to a good memory. Shopping, in most cases is not something most people look forward too and it is in those situations when nostalgia is triggered. You didn’t bargain on coming across something so good while shopping for the mundane. It is also the times when our monthly budgets are not worth a thought.

Some of you may be thinking, it may be horrible to do this to a person who has carefully planned out their monthly budget. You wouldn’t want it to happen to you, would you?

I believe it is up to your client or reader to decide. Let them enjoy whatever happiness the product would offer them. I would draw the line and intervene if the person was buying something that would slowly ruin their lives like alcohol.

Some level morality is encouraged after all. you wouldn’t want to see a person lose stability due to them overspending on products where the money could rather be used to sustain them. And if you treat your client sincerely and honestly, they’ll surely come back for a future purchase.

Marketing Like A boss - The Power Of Nostalgia. Photo by 3888952


How To Implement It In Your Marketing Strategy

Adding nostalgia marketing to your strategy gives you the benefit of creating a product that will convey a positive reputation in the future and allow you to promote it as something that delivers value to the purchaser’s life and their family.

So let’s discuss how you can create a memorable sale that will make people feel nostalgic and keep them coming back for more.

Let Your Clients Experience The Product

The best way for a client to fall in love with your product is to give them a taste; in some cases literally! Pop up a demo or display of the product where your client can interact with it. And if you own an online store, offer them a sample or a discount on their first buy. Add some client reviews and you’re set.

Engage The Client

You’ll never know why the client reacted nostalgic in the first place unless you gauge their interest in the product. Find out why they want to buy it.

Not only will it help you understand future sales but you’ll also make them feel like their interests are being discussed. This will add quality to the service you offer.

The Upsell Strategy

Paired with the previous remark, you’ll learn why your client is interested in your product and discover their intent for buying it. Upon learning more of the clients interests you can make recommendations and offer other products that will gauge similar reactions from them. They’ll either buy additional products or come back later for the ones they couldn’t afford now. Never push a sale, but handle your client with sincerity and honesty.

For example, if you see the client contemplating buying additional products and you know for certainty they won’t be able to afford it, let them come back at a time they can enjoy buying the product instead of creating a bad memory where they buy it and are left with no money for their basic needs.


My Take On Nostalgia Marketing

Nostalgia marketing is not a much researched topic and there are definite gaps on the internet for resources on nostalgia Ethical Marketing in Marketing Like A boss - The Power of Nostalgia. Photo by MamaClownand marketing. There is a bunch more that can be said about this topic, but it is purely based on human instinct at the moment.

I’d like to know what is your take on nostalgia and marketing. Do you think you can ethically implement it in your marketing strategy? Do you know of famous marketing brands that use this strategy?

I know for a fact that Coca Cola uses it especially in our summer commercials. It is such a famous and old brand, that it doesn’t take a lot to convince a person buy a soda.

Where Did I Learn To Market Like This?

I got the idea for Nostalgia Marketing while attending my course on affiliate marketing at Wealthy Affiliate. They teach you to think on your feet and come up with extraordinary ideas to enhance the experience of the blog reader and writer. All of this is done in an ethical and sincere way while generating organic traffic.

If you’d like to know more about the course, I wrote a review on Wealthy Affiliate and you are welcome to read it. If you also take the initiative whenever the opportunity arises, let me know in the comments and tell me about your experience.

8 thoughts on “Marketing Like A Boss – The Power Of Nostalgia

  1. Thank you for sharing this concept of marketing with Nostalgia. This was in my mind before, but I wasn’t able to describe it like you did here in this article. The words “marketing with nostalgia” was in my tongue’s tip but wasn’t able to articulate or publish it like you did here. 

    This concept is powerful, and I have seen worked in the past especially in vehicles, furniture, clothing, and even in music CDs. And you said you learned this concept from attending a training hosted by Wealthy Affiliate? How much did you spend for the training? I’ve been hearing a lot of good things about them but haven’t checked the website yet.

    1. Hi Gomer.

      Thank you for the great feedback! Nostalgia is indeed a great marketing strategy! Used correctly, it can deliver you some happy returning customers.

      Wealthy is definitely a good place to start if you are interested in developing successful websites that can generate you passive income.

      The initial fee for joining Wealthy Affiliate is free and you get access to so many features to give you an idea if affiliate marketing is for you. This entire site and all if its content is inspired by the training found at Wealthy Affiliate.

      If you are really interested in joining Wealthy Affiliate after trying the free account it costs you $49 per month and you get access to much more content to be successful.

  2. It’s funny because I always have such a feeling of nostalgia, usually a longing for a time when I felt like I was crazy successful between 2012 and 2016. However, I also have come to realize that while this may’ve been some success, it’s nowhere near what could’ve been, so now I’m using both on and offline tactics to fulfill a vision I’ve sought for about seven years. I’m still young, but I still have that nostalgic feeling. 

    1. Hi Todd.

      I’m glad that I could jog your memory to a better time. I also hope that the feeling of nostalgia and marketing can be used in your ventures forward. To great success!

  3. What a fascinating idea!

    I have to admit, I’d never considered using nostalgia as a marketing tool.
    It makes sense, helping people feel good about something that brought them joy in the past.

    Now I just need to figure out how to apply it to my own niche.

    By the way, I love your site design – it really made the article easy to read.

    1. Hi Phil.

      I love your feedback!

      I’m just surprised that so few people notice nostalgia or how it markets itself. There’s definitely a lot more to learn about nostalgia and the psychology behind it. I hope to expand on this topic.

      Also, thanks for the comment on my site’s design. I looked far and wide for a theme that will suit my niche.

  4. Thank you for writing this article!

    Just reading about it makes my brain be filled with nostalgic items that I would buy in an instant if I saw them at a store or online.

    I believe I will also do some additional research on marketing with nostalgia as, like you, believe it is useful in certain circumstances.

    Thank you

    1. Hi Ria. Thanks a lot!

      I’m glad you liked it. That nostalgia feeling triggers me when I’m in a shop or viewing online products. If I get any new ideas on using nostalgia as a marketing strategy, I’ll be sure to do a follow up article.

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